The end of 2023 is in sight! Here is the final Playio Newsletter of the year! 😎 This time, we’ve brought a variety of Playio updates and marketing stories! Shall we take a quick look together? 🔥

In digital marketing, the importance of first-party data is increasingly emphasized. Playio is utilizing first-party data for various campaigns. So, what is first-party data, and why will it become more important in the future? Learn everything about first-party data from Playio performance marketers!🧐

The Playio interface has been revamped! The previous ‘Ticket Banner’ on the main screen has been replaced with the new ‘Today Banner’. It’s a larger banner that can potentially increase campaign traffic!🤩

With the new addition of the new ‘Today Banner’, there have been updates to the ad products!🔥 The ‘Premium PLUS’ product has been launched for pre-registration items with even greater benefits than before.

The exposure conditions for all three banners have also changed, and there are additional benefits based on CPI campaign budgets. Check it out!🧐

Featured events aren’t exclusive to the Google Play Store. Playio is also hosting featured events! For instance, the ‘Merge Sweets’ event by Springcomes was exposed on all of Playio’s banners. As a result, installations increased by 3,600% compared to before the event, and D1 Retention reached around 65%! If you’re interested in Playio Featured, meet with our account managers to create a Playio campaign now! 🫶🏻