🌸Playio's Springtime Saga Begins! ✨

What's Sprouting at Playio This April?

2024. 4. 17.

Hello everyone! This month's Playio Newsletter is ready to start Playio's Springtime Saga! 💖 Recently, Playio has been showing up all around the world, meeting many people along the way! Let's see what is growing at Playio in this edition of the Playio Newsletter! 😉

📌 Summary

☝🏻 ROAS Skyrockets to 120% with AI Recommendations! 📈🚀

✌🏻 GDC 2024 Recap: Insights, Trends, and Industry Reflections 📊
🤟🏻 Introducing Playio's Latest Addition 🔔: 'Birdy's Gift'

📺 Playio News
📈 ROAS Surges to 120% with AI Recommendations, Capturing High-Value Users 🚀

We're thrilled to announce a successful collaboration between 'Merge Camp' and Playio! 🎉Renowned for its popularity, 'Merge Camp' soared into the top 10 in revenue after joining forces with Playio. Leveraging Playio's cutting-edge AI recommendation system, we successfully attracted high-value users and implemented ROAS optimization strategies through postback reward distribution methods.

The outcome? A phenomenal ROAS of 121.82% 📈, accompanied by an impressive D1 retention rate of 73.14% 💪! If you want to get a campaign optimization solutions like this, please contact the sales team at Playio!

Contact Sales

🎮Unveiling Key Insights and Trends from GDC 2024

From March 18th to 22nd, the gaming world converged in San Francisco for the Game Developers Conference (GDC) 2024. Our team was on the ground, engaging in insightful discussions and meetings with industry partners. Here's a glimpse into the valuable insights we gathered:

📊 Strategic Business Planning Takes Center Stage: The conference underscored the pivotal role of strategic business planning in shaping game concepts and understanding target audiences.
🤖 Rise of AI Tools: We witnessed the emergence of AI tools geared towards accelerating game development, sparking discussions around the legal and ethical considerations in this domain.
🔮 VR/AR Technology Front and Center: VR/AR technology showcased significant advancements, led by Meta Quest and drawing attention from industry giants like Apple with its Vision Pro, highlighting its growing importance.
🎨 Surging Popularity of Generative AI: Developers are increasingly embracing generative AI tools in game development, albeit with varying perspectives on its impact and ethical implications.
💼 Waning Interest in Blockchain Technology: Mobile game developers are showing declining interest in blockchain technology, indicating a shift in industry focus towards other innovations.
🌱 Industry Reflection: The industry-wide downsizing observed over the past year has raised concerns about employment stability, affecting a significant portion of developers.

🆕 Playio NEW Update! Introducing ‘Birdy's Gift’ 🐤🎁

We're thrilled to unveil our latest update: 'Birdy's Gift' 🎁. This innovative feature brings a whole new dimension to your Playio journey. Users receive a reputation rating based on their Playio activity history over a week! Reputation includes 'Focus,' 'Social,' ‘Purchase,' and 'Exploration,' with each reputation grade determined according to internal criteria.

Playio users receive 'Power' for each reputation grade, which they can use to obtain Playio character items and titles from Playio's mascot, Birdy 🐤.

'Birdy's Gift' aims to allow Playio users to use the Playio app itself as a game and immerse themselves further. Users will strive to achieve reputation grades by trying out campaign games more diversely and making purchases. This will serve as a device to induce actions based on the game company's KPIs 📱✨.