๐ From France to China: Playioโs Global Success & 46% D29 Retention Insights ๐
Where did Playio go this May? ๐ Unlock the mystery!
2024. 5. 30.
๐ From France to China: Playioโs Global Success & 46% D29 Retention Insights ๐
Where did Playio go this May? ๐ Unlock the mystery!
๐ Welcome Aboard, Gamers! Destination: Playioโs May Newsletter! โ๏ธ Fasten your seatbelts and prepare for takeoff as we soar through Playioโs global adventure!๐บ From the charming streets of France to the bustling cities of China, our journey knows no bounds. In this edition of the Playio Newsletter, we invite you to join us on an exhilarating ride as we uncover the secrets behind our worldwide triumphs and the incredible 46% D29 retention rate! ๐คฏ Sit back, relax, and enjoy the journey as we soar through the skies of Playioโs success! ๐
๐ซ๐ท Bonjour from VIVATECH 2024: Playio's Parisian Success
From the 20th to the 25th of May, VIVATECH 2024 was held in Paris, France! VIVATECH is Europe's largest startup event, which started in 2016 and has reached its 8th anniversary this year. Various topics such as AI, climate change, and deep tech were covered in this event. This year, the gaming sector was added, allowing Playio to participate. ๐ We strengthened our partnership with local partners in France, introduced Playio to several industry partners, and explored potential collaboration opportunities.
๐จ๐ณPlayio's China Briefing: New Horizons and Exciting Rewards
On the 22nd, we hosted a 'Playio Media Briefing' for Chinese game companies! We explained what Playio is and our plans for future expansion. There was significant interest in Playio's unique Reward 2.0 system. ๐ Reward 2.0 is an exclusive system combining playtime rewards and multi-rewards. We will continue to promote Playio in the Chinese market through various activities. Stay tuned! ๐
Playio Media Briefings are always open for game companies! If you wish to participate, please contact us at sales@gna.company!
From the 23rd to the 25th of May, PlayX4 2024 was held at KINTEX in Ilsan, South Korea. ๐ค PlayX4 is a game show focused on consoles and indie games. Playio visited the event and held meetings with various companies.
Playio supported companies by providing material creation, operational strategies, and campaign setups. Many have highly appreciated these efforts. ๐ Playio will continue to grow alongside indie game companies and strive for their success. If you have any questions on how to market your game in Korea or Japan, feel free to ask!
๐ฎ Achieved 46% D29 Retention: What is Playioโs Winning Strategy?
To encourage spending among top-tier users, it is essential that new users play for long periods of time. '๋ด์ ์ฌ ํค์ฐ๊ธฐ' collaborated with Playio to increase their long-term retention of new users. ๐ By implementing 'Time Quests,' action-type quests that reward users for fulfilling daily playtime, new users were encouraged to participate consistently. As a result, we achieved 49% D14 retention and 46% D29 retention.
